Avoid the humiliation of “oh — you’re like them.”

Fix the decisions that trigger comparison

(90 minutes. One constraint. One issued kit.)

This is not a clarity call. This is not a brainstorm. This is a deviation forge.

We identify the single decision causing your business to be sorted incorrectly —

and we lock in a constraint the market can’t ignore or copy.

🔥 Why This Exists

You’re not losing to competitors.

You’re losing to compression.

Every category collapses into equilibrium:

Same language.

Same offers.

Same “premium” claims.

When buyers can’t tell the difference, they choose the safest-looking option.

Which isn’t you. Yet.

You don’t need more content.

You don’t need better words.

You need one rule your business will be judged by —

and a way to make it legible.